Jeffrey Young Believes That Moves Towards ‘Upmarket Burgers’ Essay

Jeffery Young has this belief that there would be a positive shift towards Upmarket Burgers Well I believe this point to an extent as we arrive at approached to the generation people of all ages go for a healthier option as it has become a trend for all ages. But as the economy improves there would be an increase of income therefore a quality market opportunity.But the Future is unpredictable as we are presently in Double-dip box as we have no idea how the future is going to be The local Community would go for a Low-Priced but good quality food but the disadvantage would the company GBK may fail as it does not have as many consumers as it is graduate(prenominal)ly prices, overall I conclude It all depends on the Income of the economy.On the hand I have a stronger belief that the debased food Franchises (A franchise is a right granted to an individual or group to market a companys goods or services within a certain territory or location), in this case it is called the Low-market Burgers will not go extinct because the franchises like McDonalds, KFC, Burger King and Subway have the pursuance USPs (Unique Selling Points).Well it has food at a lower price which they specialise in which is affordable to the local community who do not have enough of income to buy Upmarket Burgers at a daily rate. The second reason that they are more recognised as they have a recognisable trademark (a symbol, word, or words legally registered or established by use as representing a company or product.) for Example- For McDonalds there are the two golden arches which is in the run of an M.And also their reputation known world-wide, as they are set in the best locations for these low-toned franchises and services, they are almost found along each mile near a town centre. To bring to an end I would say that the franchises like McDonalds, Burger King, KFC and Subway will not go into extinction as the node loyalty increases through the years whereas the customer loyalty for GBK(G ourmet Burger Kitchen) will have a decrease because of their high quality, high priced products. Therefore, a reduction of GBK stores.